LinkedIn Live Series
LinkedIn Live Series
Bringing timely insights – straight to your desk
Fuqua’s thought leaders now share their expertise directly with you, in a series of live conversations focused on business in the context of current events. In this series one of the school’s experts will be offering insights on a relevant topic in a half-hour live session – including answering your questions – on our LinkedIn page.
Our faculty are leading scholars in their fields, passionate about their work, and world-renowned for both teaching and research. By collaborating with thought leaders, experts, policymakers, and fellow researchers within and beyond their areas, they’re creating insights that fuel action.
Discussions happen the first Wednesday of each month at 12:30 p.m. Eastern (-5 UTC) on Fuqua’s LinkedIn page, where you can also stay on top of our latest research and connect with members in our network.
How To Access Live Sessions
- Follow Fuqua on LinkedIn.
- Mark your calendar to tune-in at 12:30 p.m. ET on the first Wednesday of each month for the session.
- Once a livestream link is available, we will post it in the Next Live Session section below and it will appear in the Events tab on our LinkedIn page.
- If you’re unable to participate live or don’t use LinkedIn, captioned videos will be available below for you to view whenever you get a chance.
Next Live Session
Wednesday, January 8 at 12:30 p.m. ET
The Power of Callbacks: Enhancing Consumer Experience with Familiarity
Consumer experiences can take many shapes yet designing them to best satisfy consumer preferences can be difficult. In this talk, Professor Yuji K. Winet discusses his research on how integrating callbacks — moments that reference earlier parts of an experience — can make consumer experiences better. By tapping into the psychology of novelty and familiarity, marketers and creatives can design consumer experiences to be more memorable, well-liked, sharable with others, and ultimately, more profitable.
Future Live Sessions:
- Wednesday, February 5
- Jack Soll - Gregory Mario & Jeremy Mario Distinguished Professor
Past Sessions
Ethical Entrepreneurship: Do the Right Thing
An entrepreneurial mindset and skills can be powerful. Together, they can achieve great good, but they can also be harnessed to do great harm. Professor Jon Fjeld explains ethical entrepreneurship and its implications in an environment of rapidly changing technologies. (12/04/2024)
Strategic Sustainability in Supply Chains
From climate change to social inequality, global challenges are prompting supply chains to adopt sustainable practices. Professor Jeanette Song explores effective strategies for managing compliance, fostering voluntary practices and sustaining partnerships with key stakeholders. (11/06/2024)
Uncovering the Effects of Race in the Workplace
Despite heightened societal and organizational attention to diversity, equity and inclusion, the effects of race and racism within organizations are often obscured. Professor Angelica Leigh discusses the unique experiences of racial minority employees, the elusive language used to address race-related issues in the workplace and more. (10/02/2024)
Overcoming Distrust and Building Trust in Polarized Communities
Polarization and distrust have increased in society, and the situation can seem hopeless. Professor Sim Sitkin, director of the Fuqua/Coach K Center on Leadership & Ethics (COLE), examines the process essential to rebuilding our divided communities. (09/04/2024)
Growing Sustainable Businesses in the Arctic
The Arctic has suddenly become a crucial and contested region on the world stage. Professor Dan Vermeer, executive director of Fuqua’s Center of Energy, Development, and the Global Environment (EDGE), shares why businesses, governments and civil society need to work together to ensure long-lasting development in the region. (08/07/2024)
Accelerating to Net Zero: Analytics for the Energy Transition
AI, machine learning and optimization algorithms offer tremendous opportunities for driving the energy transition, but they also bring critical challenges. Professor David Brown shares the state-of-the-art analytic methods designed to make electric utilities more efficient and reliable. (06/05/2024)
America's "New" Industrial Policy
When governments put hundreds of billions of dollars into industries involving critical technologies, it can be an opportunity for businesses, but also a challenge. Professor Aaron "Ronnie" Chatterji, former White House CHIPS coordinator, explains what America’s “new” industrial policy is, and why it’s happening now. (04/03/2024)
Impact Investing is Growing Up: New Guidance for Asset Allocators
As the impact investing market approaches $9 trillion, management practices and disclosures required to report on impact performance are still a work in progress. Professor Cathy Clark shares guidance for how impact investors can avoid accusations of impact or greenwashing. (03/06/2024)
Investments that Make Our Homes Greener
While regulations mandating energy efficiency can reduce household energy bills, they may not be as successful at reducing home emissions. Professor Nuno Clara explores the impact of government regulation and what should be done to make homes greener. (02/07/2024)
AI in Online Markets: Better User Experience or Behavioral Manipulation
While the common consensus is that new AI tools will benefit people by providing better information and enabling more personalized services, Professor Ali Makhdoumi discusses how the extensive data collected by online platforms may also enable them to manipulate user behavior. (01/03/2024)
How Companies Can Protect Themselves from Low-Quality Suppliers
When a company sets up an auction for suppliers, engaging in a race to the cheapest bid may result in unintended costs. Professor Guiseppe "Pino" Lopomo discusses how a new auction system could help. (12/06/2023)
Marketers Using AI and Other Insights from The CMO Survey
Professor Christine Moorman discussed how marketers are using AI to improve satisfaction and productivity and the drop off in spending on diversity, equity, and inclusion in marketing. (11/01/2023)
Pay Inequality Between New Firms
Some firms pay similar workers differently than others – but why? Professor Melanie Wallskog explains what could be behind rising pay inequality. (10/3/2023)
Is Transparency Making Banks More Fragile?
Bank collapses have put a spotlight on the fragility of the banking system. Professor Rahul Vashishtha discussed how requirements aimed at offering greater transparency may be making things worse. (9/6/2023)
Explaining the “T” in ChatGPT
A fundamental building block for various large language models, the “T” in ChatGPT aims to emulate the way humans process language. Professor Jiaming Xu explained the architecture underpinning the current wave of AI and some of its possible business applications. (08/02/2023)
CFO Survey: Impact of Inflation and Interest Rates
Professor John Graham discusses the results of the quarterly CFO Survey, including modestly downgraded expectations for economic growth. (07/12/2023)
Encouraging Life Sciences Innovations for Global Health
Voucher programs encourage developers to create products that address global health concerns. Professor David Ridley discusses those strategies for promoting innovation in life sciences for diseases found in lower-income countries. (06/07/2023)
Enabling Perpetual Organization Transformation: A People-Centered Approach
Today's organizations need to be more responsive to unanticipated business shifts and more resilient to continued technological disruptions. But they cannot change unless their people adapt. Professor Tony O'Driscoll shares the key elements of his People-Centered Transformation (PCT) framework and the leadership shifts required to activate each element. (05/03/2023)
Investment, Inflation, and the Role of Internal Information Systems as a Transmission Channel
Can companies see through inflation? Do they fall for some form of “money illusion” by believing increasing revenues signal an increase in real demand? Professor Elia Ferracuti examines how firms respond to inflation surprises and how internal information systems can help. (04/05/2023)
Plastic Pollution: Getting to the Root of the Problem
Plastics are cheap to produce and flexible to design, but they are placing an enormous burden on the environment. Professor Dan Vermeer explores the “wicked problem” of plastic pollution and the new approaches to stem the tide of plastic waste. (03/01/2023)
DeFi and Web3: An Investor's Perspective
Professor Campbell Harvey explains an investor’s perspective of decentralized finance (DeFi) and why investors that think they have no exposure to crypto because they do not hold bitcoin are mistaken. (2/1/2023)
When Money is Tight, People Get Less Happiness From Their Purchases
Whether they’re buying a shirt, a new computer, or a vacation, people don’t derive as much happiness from their purchases when they feel financially constrained, according to research from marketing Professor Gavan Fitzsimons. This leads to another finding that is important for marketers: people who feel financially constrained also leave more negative reviews for their purchases.(3/2/2022)
How Non-Profits Can Help More People by Doing Less
A common dilemma for many non-profits and NGOs operating under tight budgets is choosing between helping more people or offering more variety so their beneficiaries can get products or services that fit their individual needs. New research from Professor Can Zhang finds that by providing partially completed products many non-profits and NGOs could help more people while also providing customized solutions for diverse clients. Professor Zhang will share insights from his research and explain the model that helps organizations determine when to use this strategy. (1/5/2022)
Now is the Moment: What Business Leaders Should Do
Dean Bill Boulding discusses why business is at a unique moment in time to truly impact the world for the better and why realizing that potential will require leaders to heal their own companies first. (12/15/2021)
Why We Struggle to Get Things Done and What to Do About It
Professor Gráinne Fitzsimons discusses her recent research that explains how to achieve your goals despite the flighty nature of motivation. (12/1/2021)
Understanding the Supply Chain Crisis
Professor Robert Swinney discusses some of the causes of the current supply chain crisis, potential short-term solutions, and long-term changes that supply chains will have to make if firms want to avoid similar crises in the future. (11/17/2021)
Do We Still Have Enough Courage and Trust to Join Together to Tackle Big Issues?
Professor Sim Sitkin discusses research that focuses on trust, courage, and stretch goals that can be tapped to help understand ways to address important current societal issues. (11/3/2021)
Marketing Spending for Growth and Returns: Highlights and Insights from The CMO Survey
Professor Christine Moorman discusses results from the 27th edition of The CMO Survey. (10/20/2021)
Can Anyone Truly Be Anonymous Online?
Professor Jiaming Xu explains how your friends' popularity reveals your identity online and the theory behind it. (10/06/2021)
Crisis Innovation Policy from World War II to COVID-19
Professor Daniel P. Gross shares his recent research that surveys the U.S. policy response to two crises where innovation was crucial to a resolution: World War II and the COVID-19 pandemic. (9/15/2021)
Decentralized Finance: Opportunities and Risks
Professor Campbell Harvey discusses how decentralized finance can solve many of the problems with our current financial system, and what the opportunities and risks are to the biggest transformation in finance in generations. (9/1/2021)
FinTech on the Rise: How Digital Footprints Lead to Credit Scoring
Finance professor Manju Puri discusses her research which examines how much information a digital footprint contains, how well it can predict consumer default, and the implications for consumers, banks, and regulators. (8/18/2021)
The Truth, the Whole Truth, And Nothing But the Truth? Information Design in Epidemic Control
Professor Peng Sun discusses his recent research that explores information design in the context of controlling infections. (08/04/2021)
When Limits Backfire: Why Non-Binding Time Limits Increase (versus Decrease) Online Content Consumption
Marketing professor Jordan Etkin shares insights from recent research that explores how setting time limits on online content consumption can increase (vs. decrease) the amount of time spent on an activity. (07/07/2021)
Harnessing a Sparse Flexibility Network
Professor Yehua Wei discusses his research that explains how companies can create a sparse resource flexibility network to deal with uncertainty. (6/16/2021)
Is the SEC’s Increasing Focus on Terrorism Limiting Financial Oversight?
Professor Bill Mayew discusses new research that suggests as the number of SEC inquiries into potential terrorist ties grows, the quality of the agency's financial reporting oversight is reduced. (6/2/2021)
How Experimentation Can Help Your Startup Succeed
Professor Sharique Hasan shares insights from new research that suggest A/B testing improves startup performance. (5/26/2021)
The Digital Revolution and the Rise of Platforms
Professor Saša Pekeč discusses how transformative digital and data technologies are profoundly affecting businesses and how they propelled the platform business model to its current prominence. He also presents related emerging challenges brought up by reliance on data-driven decision-making. (5/12/2021)
If Brands Are Built Over Years, Why Are They Managed Over Quarters?
Professor Carl Mela discusses his research on how a short-term marketing perspective can harm brands and how to build powerful brands over the long term instead. (4/28/2021)
Understanding President Biden’s Tax Plan
Professor Scott Dyreng provides insights on President Biden's new tax plan as it relates to corporate taxation. (4/21/2021)
Implications of an Inflation Surge
Professor Campbell Harvey shares insights from recently released research into the implications of an inflation surge. (04/14/2021)
Marketing in a Post-Pandemic World
Professor Christine Moorman shares findings from the 26th edition of The CMO Survey including digital, social, and political trends.
3D Printing and the Future of Spare Parts
Professor Jeannette Song shares insights from her research that analyzes the potential impact of 3D printing among original equipment manufacturers (OEMs) and what the future looks like for spare parts. (3/31/2021)
Getting & Keeping Veterans Employed
Professor Aaron Kay shares insights from recent research that finds how military veterans are perceived and stereotyped by the public and employers. He also discusses Fuqua’s Veteran Transition Research Initiative, which seeks to conduct social psychological research on issues related to the successful employment of veterans. (3/24/2021)
Making Value-Based Care Valuable
Professor Mary Frances Luce discusses challenges with value-based care implementation that follow from diverging perspectives regarding what actions are noticed, what risks are accepted, and who is perceived as in control. (3/17/2021)
Prospects for Small Businesses under the Biden Administration
Professor Victor Bennett discusses what small businesses can expect under the new presidential administration. (3/10/2021)
The Risk Management Paradox: Why Firms Should Hedge and Why Many Don’t
Professor Adriano Rampini presents data on hedging patterns in the airline industry and discusses how the theory of corporate hedging helps us understand these patterns by considering the benefits of hedging and the obstacles that might prevent firms from doing so. (3/3/2021)
Identifying How and Why Racial Disparities Exist in the Workplace
Senior Associate Dean Jeremy Petranka discusses the difference between racist ideas and policies and specific strategies to begin identifying and dismantling the policies within your organization that lead to racial disparities. (2/24/2021)
Why Medicare Policies Drive Up Drug Prices
Professor David Ridley, faculty director of the Health Sector Management program, shares insights from his research that suggests that the way Medicare pays health care providers for drugs inadvertently encourages drug makers to charge higher prices. (2/17/2021)
The Ocean 100: Diving into the Growing Ocean Economy
Professor Daniel Vermeer, executive director for Fuqua’s Center for Energy, Development, and the Global Environment discusses new research that suggests the growing ocean economy presents a variety of risks and opportunities towards sustainable and equitable use of the ocean. (2/10/2021)
Common Ownership and Entrepreneurship
Professor Jillian Grennan shares insights from research about the consequences of common ownership gleaned from looking at entrepreneurial startups. (2/3/2021)
Are acquisitions helping or hurting the health care industry?
Professor Ryan McDevitt discusses new research that studies the effects of mergers and acquisitions using evidence from the dialysis industry. (1/27/2021)
Promoting an Equitable and Accelerated Global Rollout of COVID Vaccines: A Game Theory Perspective
Professor David McAdams shares insights from new research that analyzes purchasing deals between wealthy nations and vaccine manufacturers from a game theory perspective. (1/20/2021)
10 Issues CFOs Might Lose Sleep Over in 2021
Professor John Graham shares insights on what executives need to consider in 2021. (1/6/2021)
Leadership in Challenging Times
Dean Bill Boulding shares insights on the qualities needed for successful leadership today – with a special focus on the role of decency. (12/16/2020)
Should There Be a Ban on Short-Selling During a Crisis?
Accounting Professor Xu Jiang discusses recent research that analyzes whether short-selling should be banned during times of crisis. (12/2/2020)
Inventing Prosperity: Science, Technology, and the Future of American Innovation
Strategy professor Sharon Belenzon discusses new research that suggests how America can reclaim its dominance in innovation. (11/11/2020)
CFOs Under Pressure to Bump CEO Salaries
Research from accounting professors John Heater and Bill Mayew suggests that newly hired CFOs may face pressure to manage earnings to increase CEO pay. Professor Heater discusses the findings of the study. (11/18/2020)
The Economic and Financial Implications of the U.S. Election
Finance Professor Campbell Harvey discusses the impending economic and financial implications of the U.S. election. (11/4/2020)
Business Strategy Beyond Your Own Organization
Professor Pranab Majumder discusses how leaders interested in maintaining the long-term sustainability of their organizations and business models can learn from strategies within biological and social ecosystems. (10/28/2020)
Evaluating the Candidates: Proposed Tax Changes
Professor Scott Dyreng discusses some of the proposed tax reforms from the presidential candidates and the potential economic consequences of these proposals. (10/14/2020)
Barriers to Startup Growth
Professor Victor Bennett discusses research that shows why would-be entrepreneurs give up before they even get started. (10/7/2020)
Operations During a Pandemic
Professor Robert Swinney discusses some of the operational and supply chain challenges that companies have faced during COVID-19, why some products rebounded faster than others, and how some companies have used their operational expertise to aid in the crisis by manufacturing and distributing badly needed supplies and equipment. (9/30/2020)
Legacies, Immortality, & the Future: The Psychology of Intergenerational Decisions
Professor Kimberly Wade-Benzoni discusses recent research that explores the psychology of intergenerational decisions including how inducing legacy motivations can help people to overcome barriers to acting on the behalf of future generations. (9/23/2020)
The Rush to Gold and COVID-19
Professor Campbell Harvey discusses his research that suggests that gold is an unreliable inflation hedge and also explores the role of gold ETFs. (9/16/2020)
Bias Against Black Women with Natural Hair
Professor Ashleigh Shelby Rosette discusses her recent research that suggests bias against natural hair limits job opportunities for Black women. (9/9/2020)
How Will Artificial Intelligence Impact High-Skilled Work?
Finance professor Jillian Grennan discusses her new research using evidence from analysts that shows that artificial intelligence can bring meaningful change to high-skilled work. (9/2/2020)
Nudge Yourself to Make Smarter Decisions
Research Professor Emeritus Ralph Keeney shares practical ideas of an innovative approach that you can use to nudge yourself to make smarter personal and business decisions. (8/19/2020)
401(k) Plans Can Now Invest in Private Equity. Should They?
Professor David Robinson discusses the U.S. Department of Labor's recent decision to allow 401(k) funds to invest in private equity and the promises and pitfalls associated with the new changes in the investment landscape. (8/12/2020)
How Does COVID-19 Impact the Outlook for Financial Markets?
Professor Campbell Harvey explains how to navigate the current investment environment and what to expect in the years to come. (8/5/2020)
How COVID-19 Fits into the Climate Puzzle
Professor Dan Vermeer, executive director of Fuqua’s Center for Energy, Development, and the Global Environment (EDGE) discusses new and surprising dynamics about climate change revealed from the global economic shutdown and how the choices we make to rebuild our economy will shape climate outcomes for decades. (7/29/2020)
Automation and Our Lives Pre- and Post-COVID-19
Professor Victor Bennett discusses the impact of automation across various industries before COVID-19, and how the pandemic may change the uses of automation, including artificial intelligence (AI). (7/22/2020)
What Startups Can Teach Us About Thriving in a Crisis?
Professor Jamie N. Jones, executive director of Fuqua’s Center for Entrepreneurship and Innovation, highlights several startups that have pivoted in the pandemic and provides lessons all firms can learn from this innovation. (7/15/2020)
Seven Threats to the Economic Recovery
Professor Campbell Harvey outlines seven factors, such as policy missteps or a debt overhang, that could threaten an economic recovery from COVID-19. (7/8/2020)
COVID-19 & Marketing: Insights from The CMO Survey
Professor Christine Moorman, founder and managing director of the CMO Survey, discusses the impact of COVID-19 on marketing and offers forward-looking benchmarks and new opportunities for marketing leaders to consider. (7/1/2020)
The Fed’s Response to the COVID Crisis
Professor Anna Cieslak analyzes the Federal Reserve’s response to the COVID-19 crisis and the implications for financial markets and the U.S. economy. (6/24/2020)
How Can Societal Events Become Catalysts of Change?
Professor Angelica Leigh provides insights into how events like the death of George Floyd affect Black employees, and how these events can spark sustained efforts towards equality in organizations. (6/18/2020)
The Most Important Reason Firms Should Ask Workers What They Think
Professor Hemant Kakkar explains the role of employee voice in creating justice not only in business but in society at large. (6/17/2020)
CEO Activism and Race
Professor Aaron “Ronnie” Chatterji discusses CEO responses to issues of social and racial justice, what motivates them, and the risks and rewards they must consider in a polarized presidential election year. (6/16/2020)
The Psychology of Stereotypes
Professor Rick Larrick explains the psychology of stereotypes and why it's so challenging to counteract the impacts of bias in day-to-day business. (6/15/2020)
Discrimination in Financial Markets
Professor Bill Mayew discusses historic discrimination in financial markets, including research he conducted that documents race discrimination in higher education bond markets that has affected historically black colleges and universities. (6/12/2020)
The Subtle Ways Discrimination and Inequality Are Perpetuated
Professor Aaron Kay explains how individual and societal beliefs uphold systems of discrimination, often in unexpected ways. (6/11/2020)
What Leaders Need to Know About Race in the U.S.
Leadership and diversity scholar Ashleigh Shelby Rosette provides context to understanding racially-charged events in the U.S., how leaders can communicate about race, and actionable steps to address racial equality at work and in communities. (6/10/2020)
The Impact of COVID-19 on Private Equity
Professor David T. Robinson analyzes the pandemic’s effects on private equity and what this means for small, emerging, and innovative businesses. (6/3/2020)
Why You Might Not Get a COVID-19 Vaccine Anytime Soon
Professor David Ridley, faculty director of the Health Sector Management program, explains why few people will be immunized against COVID-19 in 2021, even if scientists develop an effective vaccine this year. (5/27/2020)
How will you find a job in 2020? Don’t apply.
Professors Ines Black and Sharique Hasan's research shows that more than half of U.S. workers got their most recent job not by applying, but because of companies’ efforts to recruit them. What does this mean now that competition for jobs is at an all-time high? (5/20/2020)
Why Many Small Businesses Have Missed Out on Federal Loans
Professor Manju Puri analyzes where federal financial relief for small businesses is going and strategies to get more funds to the businesses that need it most. (5/13/2020)
Why Some People Ignore COVID-19 Restrictions
Marketing and psychology professor Gavan Fitzsimons explains why some people reject orders to stay home, wear masks or follow other guidelines during a pandemic, and what communities can do to increase the odds that these individuals will cooperate. (5/6/2020)
The Impact of COVID-19 on Health Systems and Patient Care
Professor Peter Ubel discusses the impacts of COVID-19 on health systems and patient care. (4/29/2020)
COVID-19 Drives CFO Optimism Down to Great Recession Levels
Professor John Graham, director of the Duke University/CFO Global Business Outlook, offers insights on how COVID-19 has impacted CFO optimism and business prospects around the world. (4/22/2020)
During COVID-19, Every Business is an Impact Business
Professor Cathy Clark, faculty director of Fuqua's Center for the Advancement of Social Entrepreneurship addresses the ways entrepreneurs can find financial relief during COVID-19, including grants, loans, and other cash equivalents for enterprise and nonprofit businesses anywhere in the world. (4/15/2020)
There is Light at the End of the Tunnel
Professor Campbell Harvey assesses the damage to the U.S. economy from the new coronavirus and shared insights into how long the downturn could last and what it will take to bounce back. (4/8/2020)
Can Federal Economic Relief Save Small Businesses?
Professor David T. Robinson shares insights on the $2 trillion Coronavirus Aid, Relief, and Economic Security (CARES) act, which includes more than $350 billion in aid for small businesses. (4/1/2020)