Andrea Yu

 Andrea Yu

MQM: Business Analytics

Class of 2025
Citizenship: Taiwan
Work Industry: Marketing
Region: United States
Career Interest: Financial Services/Consulting/Media and Advertising Analytics

Email Address:

Previous Major:

ADVERTISING

Previous School:

UNIVERSITY OF TX - AUSTIN

Bio

Hi there! I'm Andrea. I love to brainstorm quirky campaign ideas, investigate consumer and brand engagement, and build strategic media solutions—that's why I graduated with an Advertising major with a concentration in Media and Analytics from the University of Texas at Austin.Combining my passion for creative strategy with the power of data analytics, I'm now diving into business problem-solving on a broader scale, using data-driven insights to impact decision-making. Currently, I'm pursuing the Finance track in the MQM program. This blend of finance and analytics is equipping me with the skills to tackle complex challenges and drive strategic decisions across industries, particularly in financial services, consulting, and advertising/media analytics.