Why Gifts May Help Your Friend More Than Talking

Research shows that when your loved ones are struggling, a small gift may be more effective than a conversation

Money shouldn’t buy love. But a few dollars spent on a small gift may go a long way in helping a friend who’s having a hard time.  In research published in the Journal of Consumer Psychology, Professor Tanya Chartrand of Duke University’s Fuqua School of Business found that sending gifts may be more effective than… read more