Marketing
Jun 25, 2024
Professor Preyas Desai says companies benefit from delayed payments and consumers may be underestimating their real costs
The use of ‘buy now, pay later’ is growing. Labeled “the hottest product” in the United States during the 2021 holiday season, the buy now, pay later market is projected to reach about half a trillion dollars by 2026.
Companies offer buy now, pay later (BNPL) to attract consumers with limited cash by delaying repayment at no... read more
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